LEVI’S: Print the Legend
After the Gold Rush, but at the Right Place and Time
By Jim Kempton
Levi’s 501 jeans, the shared uniform of cowboys, bikers and surfers alike, are iconic. The rugged, blue-denim, five-pocket, ultra-utilitarian workwear pant, with its orange stitching, copper-riveted stress points and metal button fly-front are famous worldwide. The printed leather label on the right rear waistband—depicting two horses being goaded in a futile attempt to tear apart a pair—are as effective branding in the 21st century as they were when Levi Strauss & Company was granted its patent on their design and construction. Levi’s are certainly legendary, but how much of what people think they know is actually fact?
In John Ford’s classic movie, “The Man Who Shot Liberty Valance” there’s a line that sums up some of this romance. “This is the West, sir, "a newspaper reporter explains. “When the legend becomes fact, print the legend.”
OK, so let’s take a look. Legend number one: Levi’s jeans were the favored work pants of gold rush miners because they were so tough. Fact is, Levi Strauss likely did head West, to San Francisco in 1853, to open up a West Coast version of his family’s New York dry goods business—selling textiles, some clothing, handkerchiefs, etc.—because the Gold Rush has spurred business opportunity in the city. But young Levi himself wasn’t a tailor and didn’t begin making jeans until 1872, by which time the Gold Rush was pretty much over.
Legend number two: Levi’s were the favored work pants of cowboys in the golden age of the cattle drives. Nah, not likely, although they may well have been the favored workwear of the Hollywood movie crews (including directors and wardrobe dept.) who were making westerns in the 1940’s, ‘50s and ‘60s. In fact the real “wild west” was rather short, 1856 to 1886, after which railroads brought cattle to markets and the cowboy era was done and dusted. What’s more, real cowboys were more likely to wear castoff woollen pants from Civil War uniforms, tucked into their boots and covered with leather chaps to save their legs from being shredded by sagebrush, cactus and other thorny bushes.
Legend number three: The term “jeans” is derived from canvas sailcloth originating in the Italian port of Genoa. Nope, Levi’s were never made out of sailcloth. OK, legend three-and-a-half: Jeans were made of denim from the French town of Nimes (so, from Nimes, de Nimes, equals “denim.” No, sorry; yet again a factual corruption. The textile “serge de Nimes” may have been sometimes dyed blue, but it was traditionally made of wool and silk, not cotton twill.
Legend number four: Levi Strauss was a genius clothing designer whose creation has stood the test of 200 years. Well, he was clearly a good businessman, but the real genius of Levis 501s was more likely Jacob Davis, a tailor from Reno, Nevada. In a letter to Strauss, his textile supplier, Davis disclosed the unique way he made pants using stress-point rivets to make them last longer. Davis wanted to patent this new idea, he wrote, but needed a business partner with money to get the idea off the ground. Strauss saw the potential. The patent was granted to Jacob Davis and Levi Strauss & Company on May 20, 1873. And the legendary blue jeans were born.
Fact is, the real history of Levi’s largely went up in smoke in 1906 when the great San Francisco earthquake started a huge fire that burned down Levi’s HQ. All of the company’s archives were destroyed, leaving an almost clean slate for a cultural legend to be re-born.
In his early 1960s book “Modern Surfing Around The World,” John Severson, the founder of Surfer magazine wrote: “The uniform of the surfer is … Levi’s and a white Tee-shirt, preferably with an advertisement on the back.”
When the legend becomes fact, print the legend.
3311 comments
LEVI’S: Print the Legend – WILLBO
jtzsnbol http://www.g7epxz979ebi6a4z7739zn72bf01h1n7s.org/
ajtzsnbol
[url=http://www.g7epxz979ebi6a4z7739zn72bf01h1n7s.org/]ujtzsnbol[/url]
гг..неплохо
Действительно и как я раньше не подумал про это transformers porn, ballbusting porn а также [url=https://boisedelachaudiere.ca/blog-2/single-post-right-sidebar]https://boisedelachaudiere.ca/blog-2/single-post-right-sidebar[/url] blackmail porn
Вы абсолютно правы. В этом что-то есть и мне кажется это отличная идея. Я согласен с Вами.
Полностью разделяю Ваше мнение. В этом что-то есть и идея хорошая, поддерживаю. ритуальные услуги черепаново, ритуальные услуги оренбург или [url=https://empresas-enventa.com/author/preciousthu/]https://empresas-enventa.com/author/preciousthu/[/url] газель ритуальные услуги
че тебе еще надо?
Извините, я удалил эту мысль :) software crack windows, crack for all software и [url=http://poolandpatiousa.com/contact-us/]http://poolandpatiousa.com/contact-us/[/url] crack trading software
LEVI’S: Print the Legend – WILLBO
[url=http://www.g5x985ejbet2134084m4e8ho82cqoli0s.org/]uysytdebmis[/url]
ysytdebmis http://www.g5x985ejbet2134084m4e8ho82cqoli0s.org/
aysytdebmis
LEVI’S: Print the Legend – WILLBO
hfvhmgkls http://www.gsvb8911r71bsgqvax468s1856373gwes.org/
[url=http://www.gsvb8911r71bsgqvax468s1856373gwes.org/]uhfvhmgkls[/url]
ahfvhmgkls
у меня уже есть
Извините, что я Вас прерываю, но, по-моему, эта тема уже не актуальна. xxx robot, xxx массаж и [url=https://fikremaududi.com/introduction-to-fikr-e-maududi-blog/]https://fikremaududi.com/introduction-to-fikr-e-maududi-blog/[/url] xxx лесбиянки
Товаррищь афтор,есть в более лучшем качестве ?
В этом вся прелесть! казино новое, люблю казино или [url=http://als3ed.com/Main/Ar/services/manhole/design-final-final-for-print-7-5-2016_page_02-2/]http://als3ed.com/Main/Ar/services/manhole/design-final-final-for-print-7-5-2016_page_02-2/[/url] бездепозитное казино
LEVI’S: Print the Legend – WILLBO
whgfewxkj http://www.g932b2m2tl796c0jm15poz23i6fnp11ns.org/
[url=http://www.g932b2m2tl796c0jm15poz23i6fnp11ns.org/]uwhgfewxkj[/url]
awhgfewxkj
Это условность
А еще варианты? рулетке казино, звук казино а также [url=http://www.poseposter.com/cgi-bin/at3/out.cgi?id=129&tag=toplist&trade=http://dasinfomedia.co.uk/mojoomla/luxury/index.php/world/item/7-lorem-ipsum-dolor-sit-amet-consectetur-adipisicing-elit-]http://www.poseposter.com/cgi-bin/at3/out.cgi?id=129&tag=toplist&trade=http://dasinfomedia.co.uk/mojoomla/luxury/index.php/world/item/7-lorem-ipsum-dolor-sit-amet-consectetur-adipisicing-elit-[/url] казино заносы
LEVI’S: Print the Legend – WILLBO
[url=http://www.ghn9qc2q718874m73n75ze3dgd5nvc04s.org/]ueqoibovxz[/url]
aeqoibovxz
eqoibovxz http://www.ghn9qc2q718874m73n75ze3dgd5nvc04s.org/
вот и поздравили…=)
Такова жизнь. Ничего не поделаешь. car garage kids, basic car repair garage vr и [url=https://mansapro.sch.id/lomba-gebyar-prestasi-siswa-gps-mansapro-2020/]https://mansapro.sch.id/lomba-gebyar-prestasi-siswa-gps-mansapro-2020/[/url] car painting in garage
Не беда!
По моему мнению Вы ошибаетесь. Могу отстоять свою позицию. Пишите мне в PM. 1 xbet история, аналоги 1 xbet или [url=https://kavo-legion.ru/index.php/component/k2/item/3]https://kavo-legion.ru/index.php/component/k2/item/3[/url] 1 xbet инн
В этом что-то есть. Спасибо за объяснение, чем проще, тем лучше…
Я уверен, что Вас обманули. store your toys, toys store china а также [url=http://cult-event.com/?section=gallery&cid=4&pId=181]http://cult-event.com/?section=gallery&cid=4&pId=181[/url] america toys store
LEVI’S: Print the Legend – WILLBO
qqqettzfo http://www.gvuv4z4k3zph11s1768aaj3395w0m1z5s.org/
aqqqettzfo
[url=http://www.gvuv4z4k3zph11s1768aaj3395w0m1z5s.org/]uqqqettzfo[/url]
Я с вами не согласен
Весьма ценная информация pocket смартфоны, security pocket и [url=http://verkehrsseminare.de/en/component/k2/item/27-simple-blog-post-17.html]http://verkehrsseminare.de/en/component/k2/item/27-simple-blog-post-17.html[/url] pocket ball
Я думаю, что Вы допускаете ошибку. Предлагаю это обсудить.
this can be a stationary boat [url=https://www.cafealgade.dk/aviator-game-south-africa/]https://www.cafealgade.dk/aviator-game-south-africa/[/url].
В этом что-то есть. Спасибо за помощь в этом вопросе, как я могу Вас отблагодарить?
По моему мнению Вы ошибаетесь. Могу отстоять свою позицию. Пишите мне в PM. casino museum, roxy casino или [url=https://yuzusora.com/drive20191022/]https://yuzusora.com/drive20191022/[/url] jooz casino
LEVI’S: Print the Legend – WILLBO
[url=http://www.g1j0i2u39v8y557w7u4b6b96cnz82cnks.org/]uyzxcfstzbs[/url]
yzxcfstzbs http://www.g1j0i2u39v8y557w7u4b6b96cnz82cnks.org/
ayzxcfstzbs
Да это фантастика
Какая удача! стамбул новости сегодня, брянск сегодня новости или [url=https://www.retinacv.es/asociacion-de-afectados-por-retinosis-pigmentaria-de-la-comunidad-canaria-aarpcc/]https://www.retinacv.es/asociacion-de-afectados-por-retinosis-pigmentaria-de-la-comunidad-canaria-aarpcc/[/url] сватово сегодня новости
Одно и то же…
Это забавный ответ bootstrap ul, https bootstrap или [url=http://www.davidramosguitar.com/videos/grabacion-video-single-mi-revolucion-noviembre-2018-treze-monos/]http://www.davidramosguitar.com/videos/grabacion-video-single-mi-revolucion-noviembre-2018-treze-monos/[/url] codepen bootstrap
Полностью разделяю Ваше мнение. В этом что-то есть и мне кажется это отличная идея. Я согласен с Вами.
Да, действительно. гиалувит актив, стоимость активов или [url=https://factorhumano360.com/website/]https://factorhumano360.com/website/[/url] оборотный актив
LEVI’S: Print the Legend – WILLBO
[url=http://www.gi1cq2fc3811lys6j690etvr49e5226os.org/]uhbzspmhvim[/url]
ahbzspmhvim
hbzspmhvim http://www.gi1cq2fc3811lys6j690etvr49e5226os.org/
Я думаю, что Вы допускаете ошибку. Могу это доказать. Пишите мне в PM, обсудим.
Важный ответ :) бахила ру, бахила и [url=http://www.naava-visuals.fi/uncategorized/old-wooden-wall-and-green-bicycle/]http://www.naava-visuals.fi/uncategorized/old-wooden-wall-and-green-bicycle/[/url] шипованные бахилы
LEVI’S: Print the Legend – WILLBO
aqlstdzkzkk
qlstdzkzkk http://www.g12q7ti43e917o98nzull3y5tyk336t1s.org/
[url=http://www.g12q7ti43e917o98nzull3y5tyk336t1s.org/]uqlstdzkzkk[/url]