Our Story
AMERICAN SPORTSWEAR FOR LIFE & PLAY
In the sweeping tapestry of our shared American journey, Willbo stands as a heartfelt reminder of the spirit that unites us across wide prairies and golden coastlines. Each stitch weaves together stories of sport and our heritage, reflecting the timeless ideals of craftsmanship and the humble warmth of community. Rooted in the boundless majesty of the West, Willbo illuminates how our past informs our future, inviting every American — young and old — to embrace the comfort, style, and wonder of a life well-lived under our Western skies.


“WILLIAM BOWEN”
“Willbo” is a name born from brotherhood. Blending William and Bowen (Robbie’s middle name), the two brothers and founders behind the brand and rooted in the spirit of play that shaped their youth. It’s a nod to moments shared with friends, where sport, imagination, and a sense of community sparked a lifelong pursuit. More than just a name, Willbo is a brand that celebrates those special moments around life and play.
HOW IT'S MADE
In the gentle rhythm of daily life, we’ve crafted a collection that reflects the soul of American sportswear — where comfort meets the quiet strength of tradition. Our pieces embrace a casual sensibility, woven with refined fabrics and subtle detailing that lend an understated sophistication. Each garment speaks to a heritage of practicality, designed for life and play. We believe that true style is born of balance — comfort, and timelessness to honor both the wearer and the moment. In this spirit, our creations stand as faithful companions to a lifestyle that is casually confident, yet forever open to possibility.

Our Flagship Store
Willbo’s Ocean Clubhouse. Where the mountains meet the sea, our Laguna Beach flagship is a clubhouse for friends — new and old. A space to gather in good company, pause between pursuits, and honor a way of life shaped by sport, story, and the rhythm of the West.
Whether you’re a local, a traveler, or somewhere in between — we’ll be here.
We invite you to be a part of our community.