LEVI’S: Print the Legend
After the Gold Rush, but at the Right Place and Time
By Jim Kempton
Levi’s 501 jeans, the shared uniform of cowboys, bikers and surfers alike, are iconic. The rugged, blue-denim, five-pocket, ultra-utilitarian workwear pant, with its orange stitching, copper-riveted stress points and metal button fly-front are famous worldwide. The printed leather label on the right rear waistband—depicting two horses being goaded in a futile attempt to tear apart a pair—are as effective branding in the 21st century as they were when Levi Strauss & Company was granted its patent on their design and construction. Levi’s are certainly legendary, but how much of what people think they know is actually fact?
In John Ford’s classic movie, “The Man Who Shot Liberty Valance” there’s a line that sums up some of this romance. “This is the West, sir, "a newspaper reporter explains. “When the legend becomes fact, print the legend.”
OK, so let’s take a look. Legend number one: Levi’s jeans were the favored work pants of gold rush miners because they were so tough. Fact is, Levi Strauss likely did head West, to San Francisco in 1853, to open up a West Coast version of his family’s New York dry goods business—selling textiles, some clothing, handkerchiefs, etc.—because the Gold Rush has spurred business opportunity in the city. But young Levi himself wasn’t a tailor and didn’t begin making jeans until 1872, by which time the Gold Rush was pretty much over.
Legend number two: Levi’s were the favored work pants of cowboys in the golden age of the cattle drives. Nah, not likely, although they may well have been the favored workwear of the Hollywood movie crews (including directors and wardrobe dept.) who were making westerns in the 1940’s, ‘50s and ‘60s. In fact the real “wild west” was rather short, 1856 to 1886, after which railroads brought cattle to markets and the cowboy era was done and dusted. What’s more, real cowboys were more likely to wear castoff woollen pants from Civil War uniforms, tucked into their boots and covered with leather chaps to save their legs from being shredded by sagebrush, cactus and other thorny bushes.
Legend number three: The term “jeans” is derived from canvas sailcloth originating in the Italian port of Genoa. Nope, Levi’s were never made out of sailcloth. OK, legend three-and-a-half: Jeans were made of denim from the French town of Nimes (so, from Nimes, de Nimes, equals “denim.” No, sorry; yet again a factual corruption. The textile “serge de Nimes” may have been sometimes dyed blue, but it was traditionally made of wool and silk, not cotton twill.
Legend number four: Levi Strauss was a genius clothing designer whose creation has stood the test of 200 years. Well, he was clearly a good businessman, but the real genius of Levis 501s was more likely Jacob Davis, a tailor from Reno, Nevada. In a letter to Strauss, his textile supplier, Davis disclosed the unique way he made pants using stress-point rivets to make them last longer. Davis wanted to patent this new idea, he wrote, but needed a business partner with money to get the idea off the ground. Strauss saw the potential. The patent was granted to Jacob Davis and Levi Strauss & Company on May 20, 1873. And the legendary blue jeans were born.
Fact is, the real history of Levi’s largely went up in smoke in 1906 when the great San Francisco earthquake started a huge fire that burned down Levi’s HQ. All of the company’s archives were destroyed, leaving an almost clean slate for a cultural legend to be re-born.
In his early 1960s book “Modern Surfing Around The World,” John Severson, the founder of Surfer magazine wrote: “The uniform of the surfer is … Levi’s and a white Tee-shirt, preferably with an advertisement on the back.”
When the legend becomes fact, print the legend.
9077 comments
Скачайте бесплатно книгу https://storitelling.ru по сторителлингу и узнайте, как создавать истории, которые цепляют с первых строк. Практические советы, примеры и вдохновение для всех, кто хочет освоить искусство рассказчика.
Скачайте бесплатно книгу https://storitelling.ru по сторителлингу и узнайте, как создавать истории, которые цепляют с первых строк. Практические советы, примеры и вдохновение для всех, кто хочет освоить искусство рассказчика.
Автомобільний український портал https://avtogid.in.ua Автогiд це сайт з оглядами авто, порадами для автовласникiв та новинами автопрому.
Скачайте бесплатно книгу https://storitelling.ru по сторителлингу и узнайте, как создавать истории, которые цепляют с первых строк. Практические советы, примеры и вдохновение для всех, кто хочет освоить искусство рассказчика.
https://www.bitchute.com/video/PyV6NVhcfqER
https://www.bitchute.com/video/8NuG9QfUjnvM
https://www.bitchute.com/video/drDIVMFF2yPJ
https://www.bitchute.com/video/a08xYfx9G0kr
https://www.bitchute.com/video/FhqU35uCg6OR
https://www.bitchute.com/video/9OiLo6sF5IXY
https://www.bitchute.com/video/LDSHPT4zGs2G
https://www.bitchute.com/video/JgC8OPsh6zpL
https://www.bitchute.com/video/Nc6r7DG7ENdA
https://www.bitchute.com/video/Nj4Kqjx1NPSE
https://www.bitchute.com/video/fgEP62GpLpR7
https://www.bitchute.com/video/RDntZwI1BL7l
https://www.bitchute.com/video/TCxUsMJi1Yja
https://www.bitchute.com/video/on0sPbdD3et3
https://www.bitchute.com/video/DonVvWOgSxHq
https://www.bitchute.com/video/mm5Hqo8gJmER
https://www.bitchute.com/video/4aGMQ2XccydW
https://www.bitchute.com/video/fd166lLtMcri
https://www.bitchute.com/video/eNCTi1qRdJ0p
https://www.bitchute.com/video/ubumbm4wUi7M
https://www.bitchute.com/video/f5Qa93j3mgXY
https://www.bitchute.com/video/Ey9r3mBeNnDG
https://www.bitchute.com/video/ucMGH1IqjdSF
https://www.bitchute.com/video/eKy7Lcfc6mpb
https://www.bitchute.com/video/w0UwNj5HKlsW
https://www.bitchute.com/video/WpVKnIN0tNVq
https://www.bitchute.com/video/aprrz3REGWXB
https://www.bitchute.com/video/zewe8NIFCi7F
https://www.bitchute.com/video/e1QV20AntiJj
https://www.bitchute.com/video/BxMmWAlu0AbT
https://www.bitchute.com/video/Nb1lSoCZuCZB
https://www.bitchute.com/video/wdsPNGNAvpX8
https://www.bitchute.com/video/3JNSM2z1TMAz
https://www.bitchute.com/video/YMyo3tsz14Jf
https://www.bitchute.com/video/W0jug91S7MaZ
https://www.bitchute.com/video/OAnHsi4oSsqb
https://www.bitchute.com/video/PoIcbwGZgjKq
https://www.bitchute.com/video/ia6sqG5kYUQx
https://www.bitchute.com/video/YzEyZcXeyLbH
https://www.bitchute.com/video/xMsIblt0GcZB
https://found.ee/LAbbaglio
https://found.ee/LAbbaglio-1
https://found.ee/LAbbaglio-2
https://found.ee/LAbbaglio-3
https://found.ee/LAbbaglio-4
https://found.ee/LAbbaglio-5
https://found.ee/LAbbaglio-6
https://found.ee/LAbbaglio-7
https://found.ee/LAbbaglio-8
https://found.ee/LAbbaglio-9
https://found.ee/Toys-Giocattoliallariscossa
https://found.ee/Toys-Giocattoliallariscossa-1
https://found.ee/Toys-Giocattoliallariscossa-2
https://found.ee/Toys-Giocattoliallariscossa-3
https://found.ee/Toys-Giocattoliallariscossa-4
https://found.ee/Toys-Giocattoliallariscossa-5
https://found.ee/Toys-Giocattoliallariscossa-6
https://found.ee/Toys-Giocattoliallariscossa-7
https://found.ee/Toys-Giocattoliallariscossa-8
https://found.ee/Toys-Giocattoliallariscossa-9
https://tinhte.vn/profile/film-oh-canada-i-tradimenti-streaming-ita-hd.3289453/
https://tinhte.vn/profile/guarda-oh-canada-i-tradimenti-streaming-ita.3289454/
https://tinhte.vn/profile/guarda-streaming-oh-canada-i-tradimenti-ita.3289455/
https://tinhte.vn/profile/cb01-oh-canada-i-tradimenti-streaming-ita-2025.3289458/
https://tinhte.vn/profile/guarda-oh-canada-i-tradimenti-il-film-2025.3289459/
https://tinhte.vn/profile/guarda-oh-canada-i-tradimenti-streaming-ita.3289468/
https://tinhte.vn/profile/guarda-oh-canada-i-tradimenti-streaming-ita.3289469/
https://tinhte.vn/profile/oh-canada-i-tradimenti-2025-ita-altadefinizione.3289470/
https://tinhte.vn/profile/dove-vedere-oh-canada-i-tradimenti-streaming-ita.3289472/
https://tinhte.vn/profile/senza-limiti-oh-canada-i-tradimenti-streamingita.3289474/
https://tinhte.vn/profile/film-il-ragazzo-dai-pantaloni-rosa-streamingita.3289488/
https://tinhte.vn/profile/guarda-il-ragazzo-dai-pantaloni-rosa-streamingita.3289492/
https://tinhte.vn/profile/guarda-streaming-il-ragazzo-dai-pantaloni-rosa-ita.3289494/
https://tinhte.vn/profile/il-ragazzo-dai-pantaloni-rosa-streaming-ita-2025.3289495/
https://tinhte.vn/profile/guarda-il-ragazzo-dai-pantaloni-rosa-filmita-2025.3289499/
https://tinhte.vn/profile/guarda-il-ragazzo-dai-pantaloni-rosa-streamingita.3289509/
https://tinhte.vn/profile/il-ragazzo-dai-pantaloni-rosa-2025-streaming-ita.3289510/
https://tinhte.vn/profile/il-ragazzo-dai-pantaloni-rosa-itaaltadefinizione.3289513/
https://tinhte.vn/profile/dove-vedere-il-ragazzo-dai-pantaloni-rosa-ita.3289515/
https://tinhte.vn/profile/senza-limiti-il-ragazzo-dai-pantaloni-rosa-ita.3289514/
Приобретение школьного аттестата с официальным упрощенным обучением в Москве
Погрузитесь в мир фигурного катания figure skating ru ru исследуйте его историю, уникальные техники, знаменитых спортсменов и культурное влияние.
https://www.facebook.com/events/1657050051910599
https://www.facebook.com/events/1143729774144587
https://www.facebook.com/events/603656252532776
https://www.facebook.com/events/1188206649972676
https://www.facebook.com/events/389063284285613
https://www.facebook.com/events/1060285409233507
https://www.facebook.com/events/1456494728642729
https://www.facebook.com/events/959307302833933
https://www.facebook.com/events/472553759043145
https://www.facebook.com/events/1881930135966510
https://www.facebook.com/events/1128544959003808
https://www.facebook.com/events/571016085923154
https://www.facebook.com/events/1594656541250107
https://www.facebook.com/events/958451832890490
https://www.facebook.com/events/621735520822241
https://www.facebook.com/events/917620790562475
https://www.facebook.com/events/1246420693115745
https://www.facebook.com/events/468580062782845
https://www.facebook.com/events/1764308064412845
https://www.facebook.com/events/1162364045274781
https://www.facebook.com/events/1316330726063762
https://www.facebook.com/events/582155711393895
https://www.facebook.com/events/611656661509417
https://www.facebook.com/events/469478012893669
https://www.facebook.com/events/1286677299203843
https://www.facebook.com/events/29106880222244253
https://www.facebook.com/events/604139785691585
https://www.facebook.com/events/588279893976763
https://www.facebook.com/events/1946771289178577
https://www.facebook.com/events/1764811357645905
https://www.facebook.com/events/1759709071536969
https://www.facebook.com/events/1360814125100476
https://www.facebook.com/events/2015117818962496
https://www.facebook.com/events/561755973588121
https://www.facebook.com/events/2989204221256317
https://www.facebook.com/events/525543123212722
https://www.facebook.com/events/1616375372324067
https://www.facebook.com/events/653018753727806
https://www.facebook.com/events/8904804422950654
https://www.facebook.com/events/1130580138553233
https://www.facebook.com/events/1250912026208496
https://www.facebook.com/events/908877714786548
https://www.facebook.com/events/1102547954977678
https://www.facebook.com/events/1142226774156573
https://www.facebook.com/events/928369666108148
https://www.facebook.com/events/972845914904693
https://www.facebook.com/events/1122311176005341
https://www.facebook.com/events/632718482777873
https://www.facebook.com/events/1138073221025763
https://www.facebook.com/events/1349552659255259
https://transparent-anemone-nksnd5.mystrikingly.com/blog/guarda-l-abbaglio-streaming-ita-in-cb01
https://transparent-anemone-nksnd5.mystrikingly.com/blog/cineblog01-hd-l-abbaglio-streaming-ita-hd-in-altadefinizione-cb01
https://transparent-anemone-nksnd5.mystrikingly.com/blog/altadefinizione-l-abbaglio-film-completo-streaming-ita
https://transparent-anemone-nksnd5.mystrikingly.com/blog/guarda-l-abbaglio-streaming-ita-altadefinizione-hd
https://transparent-anemone-nksnd5.mystrikingly.com/blog/film-completo-l-abbaglio-in-streaming-ita-alta-definizione-su-cb01
https://talented-gnu-nksphc.mystrikingly.com/blog/guarda-il-film-l-abbaglio-streaming-ita-in-altadefinizione
https://talented-gnu-nksphc.mystrikingly.com/blog/l-abbaglio-2025-film-completo-in-altadefinizione-hd-ita
https://talented-gnu-nksphc.mystrikingly.com/blog/updated-film-l-abbaglio-streaming-ita-hd-in-altadefinizione-2025
https://talented-gnu-nksphc.mystrikingly.com/blog/guarda-l-abbaglio-streaming-ita-alta-definizione
https://talented-gnu-nksphc.mystrikingly.com/blog/streaming-ita-l-abbaglio-2025-film-completo
https://sorrel-fish-nkt0xh.mystrikingly.com/blog/film-completo-toys-giocattoli-alla-riscossa-in-streaming-ita-alta
https://sorrel-fish-nkt0xh.mystrikingly.com/blog/guarda-toys-giocattoli-alla-riscossa-streaming-ita-altadefinizione-hd
https://sorrel-fish-nkt0xh.mystrikingly.com/blog/altadefinizione-toys-giocattoli-alla-riscossa-film-completo-streaming-ita
https://sorrel-fish-nkt0xh.mystrikingly.com/blog/cineblog01-hd-toys-giocattoli-alla-riscossa-streaming-ita-hd-in
https://sorrel-fish-nkt0xh.mystrikingly.com/blog/guarda-toys-giocattoli-alla-riscossa-streaming-ita-in-cb01
https://proactive-dinosaur-nkt3g8.mystrikingly.com/blog/streaming-ita-toys-giocattoli-alla-riscossa-2025-film-completo
https://proactive-dinosaur-nkt3g8.mystrikingly.com/blog/guarda-toys-giocattoli-alla-riscossa-streaming-ita-alta-definizione
https://proactive-dinosaur-nkt3g8.mystrikingly.com/blog/updated-film-toys-giocattoli-alla-riscossa-streaming-ita-hd-in
https://proactive-dinosaur-nkt3g8.mystrikingly.com/blog/toys-giocattoli-alla-riscossa-2025-film-completo-in-altadefinizione-hd-ita
https://proactive-dinosaur-nkt3g8.mystrikingly.com/blog/guarda-il-film-toys-giocattoli-alla-riscossa-streaming-ita-in-altadefinizione
Buy xenical over the counter pharmacia online usa Spironolactone
мегафон телевидение ростов
https://www.truckjob.ca/employer/jake/
мегафон интернет
Откройте мир слотов biryulevo-zapadnoe.ru и казино-игр и ставок на спорт. Читайте обзоры, получайте советы и стратегии от экспертов, и будьте в курсе последних новостей из мира азартных игр и беттинга.
Ставки на скачки horse racing betting kz с нашим сайтом, посвященным стратегии, аналитике и знаменитым игрокам. Узнайте о правилах, методах прогнозирования результатов, успешных стратегиях и вдохновляющих историях беттеров.
Погрузитесь в мир фигурного катания figure-skating-ru.ru/ исследуйте его историю, уникальные техники, знаменитых спортсменов и культурное влияние.
Погрузитесь в захватывающий мир roulette ru ru рулетки — изучите историю игры, её правила, стратегические подходы и культурное влияние.
i was reading this https://web-counterparty.io/
canadian pharmacy sky pharmacy online canadian pharmacy order cipro online supreme suppliers healthy male viagra supreme suppliers in india celexa no prescription us pharmacy canadian pharmacy canadian pharmacy cialis canadian pharmacies online canada pharmacy 24h online pharmacy www free trial viagra sample viagra canada no prescription canadian pharmacies mail order cialis online without prescription canada cialis list of legitimate canadian pharmacies canadian pharmacy no prescription healthy man viagra offer cialis black 800mg pills healthy man viagra scam skypharmacy canadian pharmacy cialis 20mg suhagra supreme suppliers new healthy man supreme suppliers in india on line pharmacy with no prescription Web Site www.canadapharmacyonlinedrugstore.com on line pharmacy online pharmacy india canadian pharmacy cialis canadian pharmacy cialis Pharmacy Rx One Viagra Flomax
Мир блэкджека blackjack ru ru узнайте историю игры, её правила, секретные стратегии и влияние на современную культуру. Откройте для себя глубину этой захватывающей карточной игры и научитесь побеждать с умом.
Погрузитесь в увлекательный мир покера poker исследуйте его историю, правила, продвинутые стратегии и культурное влияние. Узнайте, как интеллект и интуиция объединяются в этом захватывающем карточном спорте.
Откройте для себя мир гандбола https://handball-ru.ru изучите историю игры, основные правила, ключевые стратегии и влияние на культуру.
https://tinhte.vn/profile/remufasa-el-rey-leon-pelicula-completa-latino.3289394/
https://tinhte.vn/profile/vermufasa-el-rey-leon-2025-online-y-latino.3289397/
https://tinhte.vn/profile/flix-mufasa-el-rey-leon-en-espanol-y-latino.3289398/
https://tinhte.vn/profile/resonic-3-la-pelicula-2025-pelicula-completa.3289399/
https://tinhte.vn/profile/versonic-3-la-pelicula-2025-online-y-latino.3289401/
https://tinhte.vn/profile/flix-sonic-3-la-pelicula-en-espanol-y-latino.3289402/
https://tinhte.vn/profile/renosferatu-2025-pelicula-completa-latino.3289403/
https://tinhte.vn/profile/vernosferatu-2025-online-y-latino.3289404/
https://tinhte.vn/profile/flix-nosferatu-2025-en-espanol-y-latino.3289406/
https://tinhte.vn/profile/reanora-2025-pelicula-completa-latino.3289407/
https://tinhte.vn/profile/veranora-2025-online-y-latino.3289409/
https://tinhte.vn/profile/flix-anora-2025-en-espanol-y-latino.3289412/
https://tinhte.vn/profile/rehombre-lobo-2025-pelicula-completa-latino.3289413/
https://tinhte.vn/profile/verhombre-lobo-2025-online-y-latino-hd.3289416/
https://tinhte.vn/profile/flix-hombre-lobo-2025-en-espanol-y-latino.3289417/
https://tinhte.vn/profile/mufasa-el-rey-leon-pelicula-completa-latino.3289426/
https://tinhte.vn/profile/ver-mufasa-el-rey-leon-online-y-latino.3289431/
https://tinhte.vn/profile/vermufasa-el-rey-leon-2025-en-espanol.3289435/
https://tinhte.vn/profile/sonic-3-la-pelicula-pelicula-completa-latino.3289444/
https://tinhte.vn/profile/ver-sonic-3-la-pelicula-2025-online-y-latino.3289442/
https://tinhte.vn/profile/versonic-3-la-pelicula-en-espanol-y-latino.3289440/
https://tinhte.vn/profile/nosferatu-2025-pelicula-completa-latino.3289451/
https://tinhte.vn/profile/ver-nosferatu-2025-online-y-latino.3289450/
https://tinhte.vn/profile/flix-nosferatu-2025-en-espanol-y-latino.3289457/
https://tinhte.vn/profile/anora-2025-pelicula-completa-latino.3289463/
https://tinhte.vn/profile/ver-anora-2025-online-y-latino.3289464/
https://tinhte.vn/profile/flixver-anora-2025-en-espanol-y-latino.3289466/
https://tinhte.vn/profile/hombre-lobo-2025-pelicula-completa-latino.3289473/
https://tinhte.vn/profile/ver-hombre-lobo-2025-online-y-latino.3289475/
https://tinhte.vn/profile/flixver-hombre-lobo-2025-en-espanol-y-latino.3289478/
https://tinhte.vn/profile/mufasa-el-rey-leon-pelicula-completa-latino.3289503/
https://tinhte.vn/profile/ver-mufasa-el-rey-leon-2025-online-y-latino.3289505/
https://tinhte.vn/profile/flixver-mufasa-el-rey-leon-2025-en-espanol.3289508/
https://tinhte.vn/profile/sonic-3-la-pelicula-pelicula-completa-latino.3289517/
https://tinhte.vn/profile/ver-sonic-3-la-pelicula-2025-online-y-latino.3289518/
https://tinhte.vn/profile/flixver-sonic-3-la-pelicula-en-espanol-latino.3289520/`
https://tinhte.vn/profile/nosferatu-2025-pelicula-completa-latino.3289524/
https://tinhte.vn/profile/ver-nosferatu-2025-online-y-latino.3289525/
https://tinhte.vn/profile/flixver-nosferatu-2025-en-espanol-y-latino.3289526/
https://tinhte.vn/profile/anora-2025-pelicula-completa-latino.3289534/
https://tinhte.vn/profile/ver-anora-2025-online-y-latino.3289537/
https://tinhte.vn/profile/flix-veranora-2025-en-espanol-y-latino.3289540/
https://tinhte.vn/profile/hombre-lobo-2025-pelicula-completa-latino.3289544/
https://tinhte.vn/profile/ver-hombre-lobo-2025-online-y-latino.3289545/
https://tinhte.vn/profile/flix-verhombre-lobo-2025-en-espanol-y-latino.3289546/
Погрузитесь в захватывающий мир баккары https://baccarat-ru.ru узнайте историю игры, её правила, стратегии и секреты успеха. Откройте для себя элегантность и интригу одной из самых престижных карточных игр казино.
Мир блэкджека blackjack узнайте историю игры, её правила, секретные стратегии и влияние на современную культуру. Откройте для себя глубину этой захватывающей карточной игры и научитесь побеждать с умом.
Погрузитесь в увлекательный мир покера https://poker-ru.ru исследуйте его историю, правила, продвинутые стратегии и культурное влияние. Узнайте, как интеллект и интуиция объединяются в этом захватывающем карточном спорте.
Откройте для себя мир гандбола http://handball-ru.ru изучите историю игры, основные правила, ключевые стратегии и влияние на культуру.
Узнайте все о слоте Колесо Фортуны wheel of fortune историю, особенности игры, стратегии выигрыша и советы для успешной игры.