WILLBO presents its inaugural collection for the Summer of 2021 - “Keepers of the Coast.”

Drawing inspiration from the lifestyle, culture and timeless games enjoyed along California’s Southern Coastline.

An emphasis on simplicity calls for minimal graphics with a focus on shape, fabric and color. Our foundational pieces, including the pace series and union tees, reflect the regions climate, yet offer year-round wearability. Fabrication includes organic cotton, medium-weight French terry, recycled polyester, and nylon. These fabrics are seen across a range of staple WILLBO silhouettes as well as on an assortment of seasonal styles.

The seasons color palette reflects the uplifting energy felt during the summer months, and hues seen in the flora of the region.

Standouts include our Pursuit Short, which is constructed from recycled water bottles and our union tees, made using 100% Organic Cotton.

Our products are thoughtfully sourced and crafted in Los Angeles, California

“Keepers of the Coast” releases on June 24th at 11AM PST on willbousa.com. 

Models: Cameron Saffle, Karam Jones, Ellie Gehl
Photography: Ashley Wilhardt
Styling: Robbie & Will McInerny