Maddix × Willbo

Born from a life lived between land and sea.

Maddix × Willbo is a collection shaped by the North Shore of Oʻahu and the many pursuits that make up Maddix Alotis’ world. Surfing, fishing, diving, hiking — days dictated less by a schedule than by weather, water, and whatever looks worth following.

The collection was built with that same sense of freedom. Easy, comfortable pieces made to move between pursuits and environments — from breathable knits and water-resistant ripstop to trunks made for life in and around the ocean. Each piece balances utility with the familiar ease of classic American sportswear, carrying details, colors, and marks drawn from Maddix’s home and story.