LEVI’S: Print the Legend
After the Gold Rush, but at the Right Place and Time
By Jim Kempton
Levi’s 501 jeans, the shared uniform of cowboys, bikers and surfers alike, are iconic. The rugged, blue-denim, five-pocket, ultra-utilitarian workwear pant, with its orange stitching, copper-riveted stress points and metal button fly-front are famous worldwide. The printed leather label on the right rear waistband—depicting two horses being goaded in a futile attempt to tear apart a pair—are as effective branding in the 21st century as they were when Levi Strauss & Company was granted its patent on their design and construction. Levi’s are certainly legendary, but how much of what people think they know is actually fact?
In John Ford’s classic movie, “The Man Who Shot Liberty Valance” there’s a line that sums up some of this romance. “This is the West, sir, "a newspaper reporter explains. “When the legend becomes fact, print the legend.”
OK, so let’s take a look. Legend number one: Levi’s jeans were the favored work pants of gold rush miners because they were so tough. Fact is, Levi Strauss likely did head West, to San Francisco in 1853, to open up a West Coast version of his family’s New York dry goods business—selling textiles, some clothing, handkerchiefs, etc.—because the Gold Rush has spurred business opportunity in the city. But young Levi himself wasn’t a tailor and didn’t begin making jeans until 1872, by which time the Gold Rush was pretty much over.
Legend number two: Levi’s were the favored work pants of cowboys in the golden age of the cattle drives. Nah, not likely, although they may well have been the favored workwear of the Hollywood movie crews (including directors and wardrobe dept.) who were making westerns in the 1940’s, ‘50s and ‘60s. In fact the real “wild west” was rather short, 1856 to 1886, after which railroads brought cattle to markets and the cowboy era was done and dusted. What’s more, real cowboys were more likely to wear castoff woollen pants from Civil War uniforms, tucked into their boots and covered with leather chaps to save their legs from being shredded by sagebrush, cactus and other thorny bushes.
Legend number three: The term “jeans” is derived from canvas sailcloth originating in the Italian port of Genoa. Nope, Levi’s were never made out of sailcloth. OK, legend three-and-a-half: Jeans were made of denim from the French town of Nimes (so, from Nimes, de Nimes, equals “denim.” No, sorry; yet again a factual corruption. The textile “serge de Nimes” may have been sometimes dyed blue, but it was traditionally made of wool and silk, not cotton twill.
Legend number four: Levi Strauss was a genius clothing designer whose creation has stood the test of 200 years. Well, he was clearly a good businessman, but the real genius of Levis 501s was more likely Jacob Davis, a tailor from Reno, Nevada. In a letter to Strauss, his textile supplier, Davis disclosed the unique way he made pants using stress-point rivets to make them last longer. Davis wanted to patent this new idea, he wrote, but needed a business partner with money to get the idea off the ground. Strauss saw the potential. The patent was granted to Jacob Davis and Levi Strauss & Company on May 20, 1873. And the legendary blue jeans were born.
Fact is, the real history of Levi’s largely went up in smoke in 1906 when the great San Francisco earthquake started a huge fire that burned down Levi’s HQ. All of the company’s archives were destroyed, leaving an almost clean slate for a cultural legend to be re-born.
In his early 1960s book “Modern Surfing Around The World,” John Severson, the founder of Surfer magazine wrote: “The uniform of the surfer is … Levi’s and a white Tee-shirt, preferably with an advertisement on the back.”
When the legend becomes fact, print the legend.
9044 comments
https://about.me/countertopscontractors
https://cccv.to/ujerpcnw3m6jzq
https://cccv.to/5gtafika7tz9i21b
https://cccv.to/6y786b1c75
https://cccv.to/h6nr7
https://cccv.to/vq7w4vb5tqk1z
https://cccv.to/c1zxxask3
https://cccv.to/sbbochu422xca
https://cccv.to/nnhft
https://cccv.to/wur6py
https://cccv.to/be2a8s99rf2pq
https://github.com/Wimonporn22/Phupakdee22/issues/1
https://github.com/Kaewmala00/Weerasak00/issues/1
https://github.com/Thammarat00/Kommak00/issues/1
https://github.com/Jongjanya00/Nannapin00/issues/1
https://github.com/Jantrapa00/Pitiwat00/issues/1
https://github.com/Wongwarang00/Bongkoch00/issues/1
https://github.com/Anupongprasit00/Chokchai00/issues/1
https://github.com/Jirapat00/Panupon00/issues/1
https://github.com/Chaiyasak00/Siladee00/issues/1
https://github.com/Petcharat00/Chayon00/issues/1
https://github.com/kaina12345678999/kaina123/issues/2
https://github.com/Bunyaporn22/Nannapin22/issues/1
https://github.com/Neeraya22/Chokchai22/issues/1
https://github.com/Sitapat22/Chidchon22/issues/1
https://github.com/Prisana22/Rassameechot22/issues/1
https://github.com/Sunisorn22/Marika22/issues/1
https://cccv.to/eahs9yrtp7c2msn
https://cccv.to/zt4uee9n1oh
https://cccv.to/s96pp
https://cccv.to/9akehs2bzjpn8vs
https://cccv.to/9wkea1qvfj4r
https://cccv.to/2z7ncimc
https://github.com/Hongthong11/Pachariya11/issues/1
https://github.com/Intarama11/Chalathip11/issues/1
https://github.com/Preeyapat11/Roengtip11/issues/1
https://github.com/Phuriwat11/Walaiporn11/issues/1
https://github.com/Saisamang11/Anantasuk11/issues/1
https://github.com/Weeracha11/Wimonrat11/issues/1
https://github.com/Koomwong11/Chartpipak11/issues/1
https://github.com/Thapanat11/Pattanapat11/issues/1
https://github.com/Tanapoom11/Rassameedech11/issues/1
https://github.com/Srisuk11/Phuwadol11/issues/1
https://cccv.to/ekqhbawy12wkj
https://cccv.to/ocixvvjzj2b76i
https://cccv.to/saq3p9s3jguky
https://cccv.to/pzr5ovy2e28w3
https://cccv.to/7awe9zidp1
https://cccv.to/ytz4du5saq
https://cccv.to/jqxagk7po
https://cccv.to/j4sx23ru5c4
https://cccv.to/cpvyst65
https://cccv.to/9td1zmtbkc
https://cccv.to/us6unvdy7
https://cccv.to/7jy97a8yd6rdadyj
https://cccv.to/x8esschtr
https://cccv.to/3mv9vcgny
https://cccv.to/vdo98z9
https://cccv.to/wi8w9wwc5
https://cccv.to/g1kn1d52
https://cccv.to/faudfqtub133pse
https://cccv.to/51cy22c
https://cccv.to/advpidfpyw
https://cccv.to/ph91edxw6h18g
https://cccv.to/g38zgpm595jaku
https://github.com/Glinpoh990/Intaraprasith990/issues/1
https://github.com/Weerasak990/Thaned990/issues/1
https://github.com/Pongsapak990/Boondee990/issues/1
https://github.com/Tunyakorn990/Nattakarn990/issues/1
https://github.com/Pitipong990/Jakarin990/issues/1
https://support.google.com/admanager/thread/327980326?hl=en
https://github.com/Thanawat990/Krajangjit990/issues/1
https://github.com/Nonnatin990/Thanapat990/issues/1
https://github.com/Sirianan990/Roongtip990/issues/1
https://github.com/Phoompat990/Pinijnan990/issues/1
https://github.com/Parinya990/Chatree990/issues/1
https://cccv.to/7sk4m7bhx
https://cccv.to/gqjvt5t17ci44ce
https://cccv.to/58agxb
https://london-best.com/
canadian pharmacy online no script
https://freelance.habr.com/freelancers/countertopscontractors
https://github.com/mickey-17-felmevvo-us
https://github.com/last-breath-felmevvo-us
https://github.com/riff-raff-felmevvo-us
https://github.com/my-dead-friend-zoe-felmevvo-us
https://github.com/the-monkey-felmevvo-us
https://github.com/the-unbreakable-boy-felmevvo-us
https://github.com/the-gorge-felmevvo-uss
https://github.com/the-witcher-sirens-of-the-deep-felmevvo
https://github.com/captin-amric-brev-felmevvo-us
https://github.com/captin-amric-4-felmevvo-us
https://github.com/ne-zha-2-felmevvo-us
https://github.com/my-fault-london-felmevvo-us
https://github.com/sonic-the-hedgehog-3-now-dwlod-as
https://github.com/on-git-now
https://github.com/avalbl-dwlod
https://github.com/now-dwlod-as
https://github.com/on-git-now-us
https://github.com/avalbl-dwlod-us
https://github.com/now-dwlod-as-us
https://github.com/on-git-now
https://github.com/on-git-now-uss
https://github.com/avalbl-dwlod-uss
https://github.com/mickey-17-felmevvo-us
https://github.com/last-breath-felmevvo-us
https://github.com/riff-raff-felmevvo-us
https://github.com/my-dead-friend-zoe-felmevvo-us
https://github.com/the-monkey-felmevvo-us
https://github.com/the-unbreakable-boy-felmevvo-us
https://github.com/the-gorge-felmevvo-uss
https://github.com/the-witcher-sirens-of-the-deep-felmevvo
https://github.com/captin-amric-brev-felmevvo-us
https://github.com/captin-amric-4-felmevvo-us
https://github.com/ne-zha-2-felmevvo-us
https://github.com/my-fault-london-felmevvo-us
https://github.com/sonic-the-hedgehog-3-now-dwlod-as
https://github.com/on-git-now
https://github.com/avalbl-dwlod
https://github.com/now-dwlod-as
https://github.com/on-git-now-us
https://github.com/avalbl-dwlod-us
https://github.com/now-dwlod-as-us
https://github.com/on-git-now
https://github.com/on-git-now-uss
https://github.com/avalbl-dwlod-uss
https://luxembourg-best.com/
https://community.fabric.microsoft.com/t5/user/viewprofilepage/user-id/921042
Подтверждаю. Это было и со мной. Можем пообщаться на эту тему. Здесь или в PM.
With a deep sigh, you [url=https://www.graham-reilly.com/2017/02/16/productivity-theory/]https://www.graham-reilly.com/2017/02/16/productivity-theory/[/url], and the cloth slides over your head, shimmering with silver light.
https://about.me/countertopscontractors
online pharmacy
Нужна лицензия для бизнеса в сжатые сроки? Есть проверенный сервис с гарантией по договору, узнать детали здесь https://independent.academia.edu/DavydovE
купить диплом о высшем образовании в красноярске цены
можно ли купить диплом сварщика [url=https://2orik-diploms.ru/]2orik-diploms.ru[/url] .
viagra samples overnight
https://qiita.com/nationalrankingcountertops
https://old.bitchute.com/video/HUyXP6kTtYqr/
https://old.bitchute.com/video/lBzQCvbSThyq/
https://old.bitchute.com/video/czPp6UoPRJWs/
https://old.bitchute.com/video/cpQNhJwpeuLI/
https://old.bitchute.com/video/7aZSAJrkzubU/
https://old.bitchute.com/video/Fr4qUtAASd8N/
https://old.bitchute.com/video/FH5ada7dgZN0/
https://old.bitchute.com/video/Jhpdm4bDjEDe/
https://old.bitchute.com/video/2qwSXJibtx21/
https://old.bitchute.com/video/77Wa5f11VcWg/
https://old.bitchute.com/video/FKi3O5Kz3Wco/
https://old.bitchute.com/video/tKa02eGFGsFl/
https://old.bitchute.com/video/1yIFBw6gxeJ5/
https://jsbin.com/xeqejozaka/edit?html,output
https://jsfiddle.net/k2syqnt4/
https://snippet.host/ciztin
https://pastebin.com/DNxNATDh
https://paste.feed-the-beast.com/view/7739c0b2
https://glot.io/snippets/h52y131a0m
https://paste.mozilla.org/QBGKX9D2
https://www.pastery.net/egvesc/
https://paste.gd/lpo3Cqtc
https://paste.thezomg.com/296340/85563817/
https://ctxt.io/2/AAB4WaaeFA
https://paste.chapril.org/?109d5de4453f2531#62mBqLftEYEosVMWoNwbPhpik9gtMZNQRZvmopVvgdb2
https://paste.intergen.online/view/c1f748f7
https://ivpaste.com/v/zcUqe8tTaN
https://justpaste.it/90ade
https://notes.io/wZPLS
https://freepaste.link/v3wsh32z2x
https://rextester.com/KLGY95846
https://anonpaste.com/share/wbyssds-e9c3f6bd08
https://paste.centos.org/view/20a96079
https://telegra.ph/asgs-03-01
https://searchtech.fogbugz.com/default.asp?Suggestions.1.684039.0
https://chobaolam.vn/threads/sshddh.606447/
https://healingxchange.ning.com/profiles/blogs/sgsshs
http://www.limesucks.com/thread/watch-movie-online-at-home/
http://www.fellnasen-service.de/index.php?thread/467223-watch-online-movie-at-home/
https://reddittv.online/Boxing/streams-club/
https://www.reddit.com/r/FastingtoLoseWeight/comments/1j161ut/official_heres_how_to_watch_todays_gervonta_davis/
https://www.reddit.com/r/FastingtoLoseWeight/comments/1j1629l/livestream_tank_vs_roach_live_streams_on_tv/
https://www.reddit.com/r/FastingtoLoseWeight/comments/1j16288/heresway_to_watch_todays_gervonta_davis_vs_roach/
https://www.reddit.com/r/FastingtoLoseWeight/comments/1j1627i/heres_how_to_watch_todays_gervonta_davis_vs/
https://www.reddit.com/r/FastingtoLoseWeight/comments/1j1626j/where_to_watch_todays_gervonta_davis_vs_roach_jr/
https://www.reddit.com/r/FastingtoLoseWeight/comments/1j16258/heres_how_to_watch_todays_todays_gervonta_davis/
https://www.reddit.com/r/FastingtoLoseWeight/comments/1j1623u/heres_how_to_watch_todays_todays_gervonta_davis/
https://www.reddit.com/r/FastingtoLoseWeight/comments/1j1622s/heres_how_to_watch_todays_gervonta_davis_vs_roach/
https://www.reddit.com/r/FastingtoLoseWeight/comments/1j16211/heres_how_to_watch_todays_gervonta_davis_vs_roach/
https://www.reddit.com/r/FastingtoLoseWeight/comments/1j16205/heres_how_to_watch_todays_gervonta_davis_vs_roach/
https://www.reddit.com/r/FastingtoLoseWeight/comments/1j161yh/heres_how_to_watch_todays_gervonta_davis_vs_roach/
https://www.reddit.com/r/FastingtoLoseWeight/comments/1j161xe/heres_how_to_watch_todays_gervonta_davis_vs_roach/
https://www.reddit.com/r/FastingtoLoseWeight/comments/1j161w4/heres_way_to_watch_todays_gervonta_davis_vs_roach/
https://etextpad.com/izm9nao83v
https://paste.centos.org/view/b1748ff4
https://www.pastery.net/tjrddd+hmdjpx/#hmdjpx
https://jsbin.com/zebicekeqo/edit?html,output
https://pastelink.net/04v642rn
https://paste.feed-the-beast.com/view/3f9776f1
https://pastebin.com/4rS9BAQ3
https://paste.enginehub.org/VhOkcntgv
https://glot.io/snippets/h52xb9boqh
https://anonpaste.com/share/b9967592fd
https://anonpaste.com/edit/b9967592fd/3e350fd6d3359e3191ef7e9dcd58f4b9
https://forum.daoyidh.com/topic/41567/gervonta-davis-vs-lamont-roach
https://jsfiddle.net/qsdoaeg8/
https://friendpaste.com/4eSKGJiRbyhT2Uvn861D2n
https://old.bitchute.com/channel/RqbSXsiOlf91/
https://old.bitchute.com/video/RtUSx2B9OszT/
https://old.bitchute.com/video/02cPuK63lPv8/
https://old.bitchute.com/video/YspJny7RH3R2/
https://old.bitchute.com/video/GXtY4plFFPwK/
https://chobaolam.vn/threads/sdhdhd.606437/
https://healingxchange.ning.com/profiles/blogs/sdhdh-3
http://www.limesucks.com/thread/sdhdhdh/
http://www.fellnasen-service.de/index.php?thread/467072-m0v135anywh3r3/
Всё, что нужно знать о покупке аттестата о среднем образовании без рисков
macbook pro 16 m4 macbook pro 16 silver
macbook air 2023 m3 macbook air 15 2023 m2 256gb
https://mickey17.graphy.com/
https://mickey17filmecompleto.graphy.com/
https://mickey17legendado.graphy.com/
https://mickey17dubladoonline.graphy.com/
https://omacaco9382.graphy.com/
https://omacaco2025.graphy.com/
https://omacacofilme20251622.graphy.com/
https://2025omacaco.graphy.com/
https://omacacoemportugues.graphy.com/
https://scrapbox.io/ptbrgraphyblog/mickey17.graphy.com%2F
https://freepaste.link/public/jermuw2ur8
https://www.etextpad.com/j9nxa5volg
https://pastelink.net/j23rx0lk
https://paste.enginehub.org/MLOP4gOPa
https://pastebin.com/UzSX8gZM
https://paste.thezomg.com/296190/74079805/
https://p.ip.fi/nhSy
https://rentry.co/xz9g3r9d
https://notes.io/wZDLm
https://rentry.co/xz9g3r9d
https://glot.io/snippets/h527ofd7fe
https://privatebin.net/?c014d24cc82e7d12#4yBLeP2UBcsLPqnqyUkWLNNxH4v3qfmWDguzkynV9H2a
https://jsitor.com/S-IcZc1DOS
https://tech.io/snippet/t8tYeej
https://palakai.lk/?post_type=rtcl_listing&p=272775
https://community.wongcw.com/posts/997238
https://lebanonhub.app/posts/141972
https://chobaolam.vn/threads/ptbrgraphyblog.605829/
https://www.hebergementweb.org/threads/ptbrgraphyblog.2396828/
https://tooter.in/harrykur/posts/114085089393387437
https://raindrop.io/harrykur/ptbrgraphyblog-52946595
http://forum.dnpsolpol.ru/threads/ptbrgraphyblog.18461/
https://www.festivals.com/ptbrgraphyblog—95265
https://foro.ribbon.es/topic/60030/ptbrgraphyblog
https://matters.town/a/z36smmwoiz6j
https://plaza.rakuten.co.jp/harrykur05/diary/202503010000/
https://diendannhansu.com/threads/ptbrgraphyblog.733976/
https://www.zephyraxis.com/wall/blogs/69019/ptbrgraphyblog