LEVI’S: Print the Legend
After the Gold Rush, but at the Right Place and Time
By Jim Kempton
Levi’s 501 jeans, the shared uniform of cowboys, bikers and surfers alike, are iconic. The rugged, blue-denim, five-pocket, ultra-utilitarian workwear pant, with its orange stitching, copper-riveted stress points and metal button fly-front are famous worldwide. The printed leather label on the right rear waistband—depicting two horses being goaded in a futile attempt to tear apart a pair—are as effective branding in the 21st century as they were when Levi Strauss & Company was granted its patent on their design and construction. Levi’s are certainly legendary, but how much of what people think they know is actually fact?
In John Ford’s classic movie, “The Man Who Shot Liberty Valance” there’s a line that sums up some of this romance. “This is the West, sir, "a newspaper reporter explains. “When the legend becomes fact, print the legend.”
OK, so let’s take a look. Legend number one: Levi’s jeans were the favored work pants of gold rush miners because they were so tough. Fact is, Levi Strauss likely did head West, to San Francisco in 1853, to open up a West Coast version of his family’s New York dry goods business—selling textiles, some clothing, handkerchiefs, etc.—because the Gold Rush has spurred business opportunity in the city. But young Levi himself wasn’t a tailor and didn’t begin making jeans until 1872, by which time the Gold Rush was pretty much over.
Legend number two: Levi’s were the favored work pants of cowboys in the golden age of the cattle drives. Nah, not likely, although they may well have been the favored workwear of the Hollywood movie crews (including directors and wardrobe dept.) who were making westerns in the 1940’s, ‘50s and ‘60s. In fact the real “wild west” was rather short, 1856 to 1886, after which railroads brought cattle to markets and the cowboy era was done and dusted. What’s more, real cowboys were more likely to wear castoff woollen pants from Civil War uniforms, tucked into their boots and covered with leather chaps to save their legs from being shredded by sagebrush, cactus and other thorny bushes.
Legend number three: The term “jeans” is derived from canvas sailcloth originating in the Italian port of Genoa. Nope, Levi’s were never made out of sailcloth. OK, legend three-and-a-half: Jeans were made of denim from the French town of Nimes (so, from Nimes, de Nimes, equals “denim.” No, sorry; yet again a factual corruption. The textile “serge de Nimes” may have been sometimes dyed blue, but it was traditionally made of wool and silk, not cotton twill.
Legend number four: Levi Strauss was a genius clothing designer whose creation has stood the test of 200 years. Well, he was clearly a good businessman, but the real genius of Levis 501s was more likely Jacob Davis, a tailor from Reno, Nevada. In a letter to Strauss, his textile supplier, Davis disclosed the unique way he made pants using stress-point rivets to make them last longer. Davis wanted to patent this new idea, he wrote, but needed a business partner with money to get the idea off the ground. Strauss saw the potential. The patent was granted to Jacob Davis and Levi Strauss & Company on May 20, 1873. And the legendary blue jeans were born.
Fact is, the real history of Levi’s largely went up in smoke in 1906 when the great San Francisco earthquake started a huge fire that burned down Levi’s HQ. All of the company’s archives were destroyed, leaving an almost clean slate for a cultural legend to be re-born.
In his early 1960s book “Modern Surfing Around The World,” John Severson, the founder of Surfer magazine wrote: “The uniform of the surfer is … Levi’s and a white Tee-shirt, preferably with an advertisement on the back.”
When the legend becomes fact, print the legend.
3845 comments
https://github.com/modesabar/lalatuull/discussions/1
https://github.com/modesabar/lalatuull/discussions/2
https://github.com/modesabar/lalatuull/discussions/3
https://github.com/modesabar/lalatuull/discussions/4
https://github.com/modesabar/lalatuull/discussions/5
https://github.com/modesabar/lalatuull/discussions/6
https://github.com/modesabar/lalatuull/discussions/7
https://github.com/modesabar/lalatuull/discussions/8
https://github.com/modesabar/lalatuull/discussions/9
https://github.com/modesabar/lalatuull/discussions/10
https://github.com/jungkookkh/jalangkong/discussions/1
https://github.com/jungkookkh/jalangkong/discussions/2
https://github.com/jungkookkh/jalangkong/discussions/3
https://github.com/jungkookkh/jalangkong/discussions/4
https://github.com/jungkookkh/jalangkong/discussions/5
https://github.com/jungkookkh/jalangkong/discussions/6
https://github.com/jungkookkh/jalangkong/discussions/7
https://github.com/jungkookkh/jalangkong/discussions/8
https://github.com/jungkookkh/jalangkong/discussions/9
https://github.com/jungkookkh/jalangkong/discussions/10
https://github.com/kantongg/jingkrak/discussions/1
https://github.com/kantongg/jingkrak/discussions/2
https://github.com/kantongg/jingkrak/discussions/3
https://github.com/kantongg/jingkrak/discussions/4
https://github.com/kantongg/jingkrak/discussions/5
https://github.com/kantongg/jingkrak/discussions/6
https://github.com/kantongg/jingkrak/discussions/7
https://github.com/kantongg/jingkrak/discussions/8
https://github.com/kantongg/jingkrak/discussions/9
https://github.com/kantongg/jingkrak/discussions/10
https://github.com/modesabar/lalatuull/discussions/1
https://github.com/modesabar/lalatuull/discussions/2
https://github.com/modesabar/lalatuull/discussions/3
https://github.com/modesabar/lalatuull/discussions/4
https://github.com/modesabar/lalatuull/discussions/5
https://github.com/modesabar/lalatuull/discussions/6
https://github.com/modesabar/lalatuull/discussions/7
https://github.com/modesabar/lalatuull/discussions/8
https://github.com/modesabar/lalatuull/discussions/9
https://github.com/modesabar/lalatuull/discussions/10
https://github.com/jungkookkh/jalangkong/discussions/1
https://github.com/jungkookkh/jalangkong/discussions/2
https://github.com/jungkookkh/jalangkong/discussions/3
https://github.com/jungkookkh/jalangkong/discussions/4
https://github.com/jungkookkh/jalangkong/discussions/5
https://github.com/jungkookkh/jalangkong/discussions/6
https://github.com/jungkookkh/jalangkong/discussions/7
https://github.com/jungkookkh/jalangkong/discussions/8
https://github.com/jungkookkh/jalangkong/discussions/9
https://github.com/jungkookkh/jalangkong/discussions/10
https://github.com/kantongg/jingkrak/discussions/1
https://github.com/kantongg/jingkrak/discussions/2
https://github.com/kantongg/jingkrak/discussions/3
https://github.com/kantongg/jingkrak/discussions/4
https://github.com/kantongg/jingkrak/discussions/5
https://github.com/kantongg/jingkrak/discussions/6
https://github.com/kantongg/jingkrak/discussions/7
https://github.com/kantongg/jingkrak/discussions/8
https://github.com/kantongg/jingkrak/discussions/9
https://github.com/kantongg/jingkrak/discussions/10
https://bento.me/la-stanza-accantoguarda-streaming-ita-
https://bento.me/la-stanza-accantoguarda-film-streaming-ita-
https://bento.me/la-stanza-accantofilm-streaming-ita-
https://bento.me/la-stanza-accantostreaming-ita-
https://bento.me/la-stanza-streaming-ita-
https://bento.me/ops-e-gia-natale-guarda-streaming-ita
https://bento.me/ops-e-gia-natale-guarda-film-streaming-ita
https://bento.me/ops-e-gia-natale-film-streaming-ita
https://bento.me/ops-e-gia-natale-streaming-ita
https://bento.me/ops-e-gia-natale-streaming-italy
https://bento.me/ops-e-gia-natale-streaming-italy-
https://bento.me/ops-e-gia-natale-guarda-streaming-ita-
https://bento.me/ops-e-gia-natale-film-streaming-ita-
https://bento.me/ops-e-gia-natale-streaming-ita-
https://bento.me/ops-e-gia-natale-guarda-film-streaming-ita-
https://bento.me/lorchestra-stonata-guarda-streaming-ita
https://bento.me/lorchestra-stonata-guarda-film-streaming-ita
https://bento.me/lorchestra-stonata-film-streaming-ita
https://bento.me/lorchestra-stonata-streaming-ita
https://bento.me/lorchestra-stonata-streaming-italy
https://bento.me/lorchestra-stonata-guarda-streaming-ita-
https://bento.me/lorchestra-stonata-guarda-film-streaming-ita-
https://bento.me/lorchestra-stonata-film-streaming-ita-
https://bento.me/lorchestra-stonata-streaming-ita-
https://bento.me/lorchestra-stonata-streaming-italy-
https://bento.me/oceania-2-guarda-streaming-ita
https://bento.me/oceania-2-guarda-film-streaming-ita
https://bento.me/oceania-2-film-streaming-ita
https://bento.me/oceania-2-streaming—ita
https://bento.me/oceania-2-streaming-italy
https://bento.me/oceania-2-guarda-streaming-ita-
https://bento.me/oceania-2-guarda-film-streaming-ita-
https://bento.me/oceania-2-film-streaming-ita-
https://bento.me/oceania-2-streaming-ita-
https://bento.me/oceania-2-streaming-italy-
https://bento.me/la-stanza-accantoguarda-streaming-ita-
https://bento.me/la-stanza-accantoguarda-film-streaming-ita-
https://bento.me/la-stanza-accantofilm-streaming-ita-
https://bento.me/la-stanza-accantostreaming-ita-
https://bento.me/la-stanza-streaming-ita-
https://bento.me/ops-e-gia-natale-guarda-streaming-ita
https://bento.me/ops-e-gia-natale-guarda-film-streaming-ita
https://bento.me/ops-e-gia-natale-film-streaming-ita
https://bento.me/ops-e-gia-natale-streaming-ita
https://bento.me/ops-e-gia-natale-streaming-italy
https://bento.me/ops-e-gia-natale-streaming-italy-
https://bento.me/ops-e-gia-natale-guarda-streaming-ita-
https://bento.me/ops-e-gia-natale-film-streaming-ita-
https://bento.me/ops-e-gia-natale-streaming-ita-
https://bento.me/ops-e-gia-natale-guarda-film-streaming-ita-
https://bento.me/lorchestra-stonata-guarda-streaming-ita
https://bento.me/lorchestra-stonata-guarda-film-streaming-ita
https://bento.me/lorchestra-stonata-film-streaming-ita
https://bento.me/lorchestra-stonata-streaming-ita
https://bento.me/lorchestra-stonata-streaming-italy
https://bento.me/lorchestra-stonata-guarda-streaming-ita-
https://bento.me/lorchestra-stonata-guarda-film-streaming-ita-
https://bento.me/lorchestra-stonata-film-streaming-ita-
https://bento.me/lorchestra-stonata-streaming-ita-
https://bento.me/lorchestra-stonata-streaming-italy-
https://bento.me/oceania-2-guarda-streaming-ita
https://bento.me/oceania-2-guarda-film-streaming-ita
https://bento.me/oceania-2-film-streaming-ita
https://bento.me/oceania-2-streaming—ita
https://bento.me/oceania-2-streaming-italy
https://bento.me/oceania-2-guarda-streaming-ita-
https://bento.me/oceania-2-guarda-film-streaming-ita-
https://bento.me/oceania-2-film-streaming-ita-
https://bento.me/oceania-2-streaming-ita-
https://bento.me/oceania-2-streaming-italy-
https://bento.me/la-stanza-accantoguarda-streaming-ita-
https://bento.me/la-stanza-accantoguarda-film-streaming-ita-
https://bento.me/la-stanza-accantofilm-streaming-ita-
https://bento.me/la-stanza-accantostreaming-ita-
https://bento.me/la-stanza-streaming-ita-
https://bento.me/ops-e-gia-natale-guarda-streaming-ita
https://bento.me/ops-e-gia-natale-guarda-film-streaming-ita
https://bento.me/ops-e-gia-natale-film-streaming-ita
https://bento.me/ops-e-gia-natale-streaming-ita
https://bento.me/ops-e-gia-natale-streaming-italy
https://bento.me/ops-e-gia-natale-streaming-italy-
https://bento.me/ops-e-gia-natale-guarda-streaming-ita-
https://bento.me/ops-e-gia-natale-film-streaming-ita-
https://bento.me/ops-e-gia-natale-streaming-ita-
https://bento.me/ops-e-gia-natale-guarda-film-streaming-ita-
https://bento.me/lorchestra-stonata-guarda-streaming-ita
https://bento.me/lorchestra-stonata-guarda-film-streaming-ita
https://bento.me/lorchestra-stonata-film-streaming-ita
https://bento.me/lorchestra-stonata-streaming-ita
https://bento.me/lorchestra-stonata-streaming-italy
https://bento.me/lorchestra-stonata-guarda-streaming-ita-
https://bento.me/lorchestra-stonata-guarda-film-streaming-ita-
https://bento.me/lorchestra-stonata-film-streaming-ita-
https://bento.me/lorchestra-stonata-streaming-ita-
https://bento.me/lorchestra-stonata-streaming-italy-
https://bento.me/oceania-2-guarda-streaming-ita
https://bento.me/oceania-2-guarda-film-streaming-ita
https://bento.me/oceania-2-film-streaming-ita
https://bento.me/oceania-2-streaming—ita
https://bento.me/oceania-2-streaming-italy
https://bento.me/oceania-2-guarda-streaming-ita-
https://bento.me/oceania-2-guarda-film-streaming-ita-
https://bento.me/oceania-2-film-streaming-ita-
https://bento.me/oceania-2-streaming-ita-
https://bento.me/oceania-2-streaming-italy-
[url=][/url]
Временная регистрация в Санкт-Петербурге: Быстро и Легально!
Ищете, где оформить временную регистрацию в СПб?
Мы гарантируем быстрое и легальное оформление без очередей и лишних документов.
Ваше спокойствие – наша забота!
Минимум усилий • Максимум удобства • Полная легальность
Свяжитесь с нами прямо сейчас!
Временная регистрация в СПб
[url=][/url]
Полный гид по вашим правам https://skpravoyes.ru законы, рекомендации и практические советы в одном месте. Получите ответы на вопросы и разберитесь в юридических тонкостях с нашей помощью.
Сервис помощи в юридических https://tvokonsultant.ru вопросах предлагает доступ к экспертам, актуальной информации о законах и удобные решения для правовых задач.
Помощь в юридических вопросах https://legalyes.ru это оперативные ответы, практические рекомендации и поддержка в сложных юридических ситуациях.
Онлайн консультант https://konsultantdo.ru в юридических вопросах сервис для быстрого получения правовой помощи. Экспертные советы, разъяснения законов и поддержка в любое время.
https://github.com/tensorflow/datasets/issues/9435
https://github.com/jwasham/coding-interview-university/issues/1715
https://github.com/jwasham/coding-interview-university/issues/1716
https://github.com/jwasham/coding-interview-university/issues/1718
https://github.com/jwasham/coding-interview-university/issues/1719
https://github.com/jwasham/coding-interview-university/issues/1720
https://github.com/jwasham/coding-interview-university/issues/1721
https://github.com/jwasham/coding-interview-university/issues/1722
https://github.com/jwasham/coding-interview-university/issues/1723
https://github.com/macanv/BERT-BiLSTM-CRF-NER/issues/575
https://github.com/macanv/BERT-BiLSTM-CRF-NER/issues/576
https://github.com/macanv/BERT-BiLSTM-CRF-NER/issues/577
https://github.com/macanv/BERT-BiLSTM-CRF-NER/issues/578
Портал права граждан России https://pravoyes.ru предлагает доступные разъяснения законов, советы по защите прав и юридическую информацию для каждого.
Портал Юриста https://voproslaw.ru удобный сервис для получения юридической помощи, разъяснений законодательства и защиты ваших интересов.
Юридический портал https://zashitapravi.ru ваш помощник в правовых вопросах. Законы, практические рекомендации и консультации от профессионалов.
детское порно купить приватку телеграм купить амфетамин
купить грамм мефедрона купить меф в хабаровске
https://lookerstudio.google.com/embed/s/l7eNroOpUD4
https://lookerstudio.google.com/embed/s/t_gOVtp_IrE
https://lookerstudio.google.com/embed/s/iEZHyKEqv3Y
https://lookerstudio.google.com/embed/s/oKm4JROlg84
https://lookerstudio.google.com/embed/s/scb1WCw36DM
https://lookerstudio.google.com/embed/s/o7BgYhQDhJI
https://lookerstudio.google.com/embed/s/u1eTWLN9ggo
https://lookerstudio.google.com/embed/s/uk2hu8YuOsk
https://lookerstudio.google.com/embed/s/sS3w5dnBTO4
https://lookerstudio.google.com/embed/s/tO0CTvRTNRc
https://lookerstudio.google.com/embed/s/hHXCP9GEQE4
https://lookerstudio.google.com/embed/s/oeHQu7CkHjg
https://lookerstudio.google.com/embed/s/vywVLUbeY-c
https://lookerstudio.google.com/embed/s/gBF0w33SdTI
https://lookerstudio.google.com/embed/s/uqPDhxCu3Rc
https://lookerstudio.google.com/embed/s/lvZuV2M3vQg
https://lookerstudio.google.com/embed/s/oHpQJUc1ZvY
https://lookerstudio.google.com/embed/s/tSIZN3TNQZg
https://lookerstudio.google.com/embed/s/m60ZsW_INLc
https://lookerstudio.google.com/embed/s/vgeIp-aK3EQ
наркотик мефедрон цена меф купить алматы
купить насвай сочи купить мефедрон донецк
купить героин в екатеринбурге муж шлюха
меф купить алматы шлюхи москвы
Играйте на one win современные слоты, настольные игры и щедрые бонусы. Удобная платформа и круглосуточная поддержка.
хотите окунуться в азартные игры? вавада регистрация позволяет зарегистрироваться в казино vavada. попробуйте телеграм-канал для удобного доступа. оцените широкие возможности: от бонусов до рейтинговых игр.