LEVI’S: Print the Legend
After the Gold Rush, but at the Right Place and Time
By Jim Kempton
Levi’s 501 jeans, the shared uniform of cowboys, bikers and surfers alike, are iconic. The rugged, blue-denim, five-pocket, ultra-utilitarian workwear pant, with its orange stitching, copper-riveted stress points and metal button fly-front are famous worldwide. The printed leather label on the right rear waistband—depicting two horses being goaded in a futile attempt to tear apart a pair—are as effective branding in the 21st century as they were when Levi Strauss & Company was granted its patent on their design and construction. Levi’s are certainly legendary, but how much of what people think they know is actually fact?
In John Ford’s classic movie, “The Man Who Shot Liberty Valance” there’s a line that sums up some of this romance. “This is the West, sir, "a newspaper reporter explains. “When the legend becomes fact, print the legend.”
OK, so let’s take a look. Legend number one: Levi’s jeans were the favored work pants of gold rush miners because they were so tough. Fact is, Levi Strauss likely did head West, to San Francisco in 1853, to open up a West Coast version of his family’s New York dry goods business—selling textiles, some clothing, handkerchiefs, etc.—because the Gold Rush has spurred business opportunity in the city. But young Levi himself wasn’t a tailor and didn’t begin making jeans until 1872, by which time the Gold Rush was pretty much over.
Legend number two: Levi’s were the favored work pants of cowboys in the golden age of the cattle drives. Nah, not likely, although they may well have been the favored workwear of the Hollywood movie crews (including directors and wardrobe dept.) who were making westerns in the 1940’s, ‘50s and ‘60s. In fact the real “wild west” was rather short, 1856 to 1886, after which railroads brought cattle to markets and the cowboy era was done and dusted. What’s more, real cowboys were more likely to wear castoff woollen pants from Civil War uniforms, tucked into their boots and covered with leather chaps to save their legs from being shredded by sagebrush, cactus and other thorny bushes.
Legend number three: The term “jeans” is derived from canvas sailcloth originating in the Italian port of Genoa. Nope, Levi’s were never made out of sailcloth. OK, legend three-and-a-half: Jeans were made of denim from the French town of Nimes (so, from Nimes, de Nimes, equals “denim.” No, sorry; yet again a factual corruption. The textile “serge de Nimes” may have been sometimes dyed blue, but it was traditionally made of wool and silk, not cotton twill.
Legend number four: Levi Strauss was a genius clothing designer whose creation has stood the test of 200 years. Well, he was clearly a good businessman, but the real genius of Levis 501s was more likely Jacob Davis, a tailor from Reno, Nevada. In a letter to Strauss, his textile supplier, Davis disclosed the unique way he made pants using stress-point rivets to make them last longer. Davis wanted to patent this new idea, he wrote, but needed a business partner with money to get the idea off the ground. Strauss saw the potential. The patent was granted to Jacob Davis and Levi Strauss & Company on May 20, 1873. And the legendary blue jeans were born.
Fact is, the real history of Levi’s largely went up in smoke in 1906 when the great San Francisco earthquake started a huge fire that burned down Levi’s HQ. All of the company’s archives were destroyed, leaving an almost clean slate for a cultural legend to be re-born.
In his early 1960s book “Modern Surfing Around The World,” John Severson, the founder of Surfer magazine wrote: “The uniform of the surfer is … Levi’s and a white Tee-shirt, preferably with an advertisement on the back.”
When the legend becomes fact, print the legend.
3335 comments
https://stepik.org/users/933945249/
https://stepik.org/users/933947373
https://stepik.org/users/933940318
https://stepik.org/users/933940470
https://stepik.org/users/933942559
https://stepik.org/users/933943294
https://stepik.org/users/932721011
https://stepik.org/users/933598653
https://stepik.org/users/933608002
https://stepik.org/users/933609164
https://stepik.org/users/933610515
https://stepik.org/users/933614540
https://www.communitygaming.io/tournament/2-8-ep-8-thai-sub
https://www.communitygaming.io/tournament/2-8-ep-8
https://www.communitygaming.io/tournament/house-of-the-dragon-2
https://jsbin.com/yogemeneha/edit?html,output
https://wow.curseforge.com/paste/014a87d2
https://paste.feed-the-beast.com/view/76449a50
https://authors-old.curseforge.com/paste/ea13a1a6
https://jsfiddle.net/bo4jwt2p/
https://wokwi.com/projects/405268764366597121
https://howei.com/forum/discussion/news-updates/908io8e879euiauearjkaehrjkaerear
https://forum.instube.com/d/114600-oijaijooiuvsoiuuoiasvuoiasv
https://paiza.io/projects/6ANzK544NxaxKJDvMXA12w?language=javascript
https://pastelink.net/lyn7l51d
https://snippet.host/bsgvrd
https://binshare.net/rE7aiNPrvhq8P7OYz31o
https://pastebin.com/BGXCPny6
https://rentry.co/p3qckawk
https://yamcode.com/auopeioageoiueaioufiaefa
https://paste.toolforge.org/view/11c95500
https://houseofthedragon2ep8thaisub.eventsmart.com/events/➲▷-ตระกูลแห่งมังกร-ซีซั่/
https://houseofthedragon2ep8thaisub.eventsmart.com/events/house-of-the-dragon-2-ep-8/
https://houseofthedragon2ep8thaisub.eventsmart.com/events/hotd2ep8thai/
https://houseofthedragon2ep8thaisub.eventsmart.com/events/ep8thai/
https://houseofthedragon2ep8thaisub.eventsmart.com/events/hotd2ep8/
https://houseofthedragon2ep8thaisub.eventsmart.com/events/house-of-the-dragon-ep-8-thai/
https://m.imdb.com/list/ls543496830/mediaviewer/rm3614667265
https://stepik.org/users/933554343/profile
https://houseofthedragon2ep8thaisub.eventsmart.com/events/ep8-end/
https://jsbin.com/yogemeneha/edit?html,output
https://wow.curseforge.com/paste/014a87d2
https://paste.feed-the-beast.com/view/76449a50
https://authors-old.curseforge.com/paste/ea13a1a6
https://jsfiddle.net/bo4jwt2p/
https://wokwi.com/projects/405268764366597121
https://howei.com/forum/discussion/news-updates/908io8e879euiauearjkaehrjkaerear
https://forum.instube.com/d/114600-oijaijooiuvsoiuuoiasvuoiasv
https://paiza.io/projects/6ANzK544NxaxKJDvMXA12w?language=javascript
https://pastelink.net/lyn7l51d
https://snippet.host/bsgvrd
https://binshare.net/rE7aiNPrvhq8P7OYz31o
https://pastebin.com/BGXCPny6
https://rentry.co/p3qckawk
https://yamcode.com/auopeioageoiueaioufiaefa
https://paste.toolforge.org/view/11c95500
https://houseofthedragon2ep8thaisub.eventsmart.com/events/➲▷-ตระกูลแห่งมังกร-ซีซั่/
https://houseofthedragon2ep8thaisub.eventsmart.com/events/house-of-the-dragon-2-ep-8/
https://houseofthedragon2ep8thaisub.eventsmart.com/events/hotd2ep8thai/
https://houseofthedragon2ep8thaisub.eventsmart.com/events/ep8thai/
https://houseofthedragon2ep8thaisub.eventsmart.com/events/hotd2ep8/
https://houseofthedragon2ep8thaisub.eventsmart.com/events/house-of-the-dragon-ep-8-thai/
https://m.imdb.com/list/ls543496830/mediaviewer/rm3614667265
https://stepik.org/users/933554343/profile
https://houseofthedragon2ep8thaisub.eventsmart.com/events/ep8-end/
https://jsbin.com/yogemeneha/edit?html,output
https://wow.curseforge.com/paste/014a87d2
https://paste.feed-the-beast.com/view/76449a50
https://authors-old.curseforge.com/paste/ea13a1a6
https://jsfiddle.net/bo4jwt2p/
https://wokwi.com/projects/405268764366597121
https://howei.com/forum/discussion/news-updates/908io8e879euiauearjkaehrjkaerear
https://forum.instube.com/d/114600-oijaijooiuvsoiuuoiasvuoiasv
https://paiza.io/projects/6ANzK544NxaxKJDvMXA12w?language=javascript
https://pastelink.net/lyn7l51d
https://snippet.host/bsgvrd
https://binshare.net/rE7aiNPrvhq8P7OYz31o
https://pastebin.com/BGXCPny6
https://rentry.co/p3qckawk
https://yamcode.com/auopeioageoiueaioufiaefa
https://paste.toolforge.org/view/11c95500
https://houseofthedragon2ep8thaisub.eventsmart.com/events/➲▷-ตระกูลแห่งมังกร-ซีซั่/
https://houseofthedragon2ep8thaisub.eventsmart.com/events/house-of-the-dragon-2-ep-8/
https://houseofthedragon2ep8thaisub.eventsmart.com/events/hotd2ep8thai/
https://houseofthedragon2ep8thaisub.eventsmart.com/events/ep8thai/
https://houseofthedragon2ep8thaisub.eventsmart.com/events/hotd2ep8/
https://houseofthedragon2ep8thaisub.eventsmart.com/events/house-of-the-dragon-ep-8-thai/
https://m.imdb.com/list/ls543496830/mediaviewer/rm3614667265
https://stepik.org/users/933554343/profile
https://houseofthedragon2ep8thaisub.eventsmart.com/events/ep8-end/
https://www.imdb.com/list/ls543418479/mediaviewer/rm1468089601
https://www.communitygaming.io/tournament/assistir-a-casa-do-dragao-temporada-2×8-2-episodios-8-2024
https://www.communitygaming.io/pt-BR/tournament/assistir-house-of-the-dragon-2-temporada-episodio-8-filme-completo
https://www.communitygaming.io/es/tournament/assistir-hd-a-casa-do-dragao-temporada-2×8-2-episodios-8
https://www.communitygaming.io/tournament/2-8-ep-8-thai-sub
https://www.communitygaming.io/tournament/2-8-ep-8
https://www.communitygaming.io/tournament/house-of-the-dragon-2
https://stepik.org/users/933598653
https://stepik.org/users/933608002
https://stepik.org/users/933609164
https://stepik.org/users/933610515
https://stepik.org/users/933614540
https://stepik.org/users/933616458
https://stepik.org/users/933617664
https://stepik.org/users/933620093
https://stepik.org/users/933620934
https://stepik.org/users/933622439
https://jsbin.com/rozujujuwe/edit?html,output
https://wow.curseforge.com/paste/13f85757
https://paste.feed-the-beast.com/view/f9410151
https://authors-old.curseforge.com/paste/2bd43a84
https://jsfiddle.net/43knyhLx/
https://wokwi.com/projects/405111826777619457
https://howei.com/forum/discussion/news-updates/ajkldakljkljfdalkjdakljdaf
https://forum.instube.com/d/113896-09as90oiuaifuiouiaosfoasfaf
https://paiza.io/projects/iM572CPTyUByz3_7tf_ZKg?language=php
https://pastelink.net/lyn7l51d
https://snippet.host/dcgvxh
https://binshare.net/31Q3LvUpWe82UiFf4yrF
https://pastebin.com/rKv76Cbs
https://rentry.co/7×59h4sy
https://yamcode.com/linkedin-02-augutst-2024
https://paste.toolforge.org/view/11888e30
https://paste.feed-the-beast.com/view/5c9b85a0
https://paste.ee/p/veU2m
ремонт телефонов в москве
ремонт смартфонов в москве
ремонт телефонов в москве
ремонт ноутбуков смартфонов
где отремонтировать телефон
Компания “Waima” – ваш надежный партнер в сфере SEO продвижения сайтов. Мы предлагаем полный спектр услуг по раскрутке и оптимизации сайтов, обеспечивая достижение высоких позиций в поисковых системах. Наши специалисты разрабатывают индивидуальные стратегии, ориентированные на потребности вашего бизнеса. Закажите продвижение сайта у нас и получите максимальную отдачу от вашего интернет-ресурса.
“Waima” – эксперт в SEO продвижении сайтов. Мы поможем вашему бизнесу занять лидирующие позиции в поисковых системах, увеличив количество посетителей и потенциальных клиентов. Наша команда профессионалов использует передовые методики и инструменты для достижения лучших результатов. Закажите продвижение сайта в “Waima” и убедитесь в эффективности наших решений.
нелюблю читать
The following is a manual for operation of the desktop version of [url=https://www.gfcsoluciones.com/2016/05/05/hello-world-2-2/]https://www.gfcsoluciones.com/2016/05/05/hello-world-2-2/[/url], but the functionality features mostly similar as in the mobile version.
Я считаю, что Вы допускаете ошибку. Предлагаю это обсудить. Пишите мне в PM, пообщаемся.
as we and promised in our technical diploma and roadmap, [url=https://wjmfg.com/?attachment_id=697]https://wjmfg.com/?attachment_id=697[/url] we are happy inform that recently a new eidoo desktop application is available for mac and Linux.
Ванны от Мосплитка – это выбор тех, кто ценит комфорт и стиль. У нас представлены ванны различных форм и размеров, подходящие для любых интерьеров. Качество продукции и оперативная доставка по всей России гарантированы. Мы работаем с дизайнерами и проектировщиками, предлагая лучшие решения для вашего дома. Делайте покупки с выгодой – “Мосплитка” всегда рядом!
Тумбы для белья от Мосплитка – это идеальное сочетание стиля и функциональности. У нас вы найдете разнообразные модели, подходящие для любого интерьера и бюджета. Только оригинальная продукция от ведущих производителей гарантирует высокое качество и долгий срок службы. Быстрая доставка и гибкие способы оплаты обеспечат удобство покупки. С нашими акциями и скидками вы сможете приобрести лучшее по доступной цене. “Мосплитка” – ваш надежный поставщик тумб для белья!
]
Качественные строительные услуги под ключ
Мы – группа специалистов в строительной отрасли, предлагающая все необходимые услуги по постройке фундаментов и кладке стен. Мы гарантируем заранее известную цену и проект под ключ, осуществленный профессионалами. Применяем лучшие материалы и осуществляем оплату поэтапно с обязательной гарантией.
Наши услуги:
Фундамент под ключ: https://mosvip-stroy.ru
Плитный фундамент: https://mosvip-stroy.ru/fundamentnaya_plita
Шведская утепленная плита: https://mosvip-stroy.ru/ushp
Ленточное основание: https://mosvip-stroy.ru/lentochnyj_fundament
Свайное основание: https://mosvip-stroy.ru/svajnyj_fundament
Кладка стен: https://mosvip-stroy.ru/vozvedenie-sten
Столбчатая основа: https://mosvip-stroy.ru/stolbchatyj_fundament
Блочный фундамент: https://mosvip-stroy.ru/blochnyj_fundament
Свайно-ростверковая система: https://mosvip-stroy.ru/svajno-rostverkovyj_fundament
]
Строительная компания: от фундамента до крыши
Мы – строительная компания, профилирующаяся на постройке надежных и долговечных основ для зданий. С нами вы получаете точную стоимость до начала работ, а проект под ключ содержит высококачественные материалы и профессиональную реализацию. На все работы есть гарантия, а оплата выполняется частями.
Перечень наших услуг:
Фундамент под ключ: https://mosvip-stroy.ru
Фундаментная плита: https://mosvip-stroy.ru/fundamentnaya_plita
Утепленная шведская плита: https://mosvip-stroy.ru/ushp
Ленточное основание: https://mosvip-stroy.ru/lentochnyj_fundament
Свайное основание: https://mosvip-stroy.ru/svajnyj_fundament
Монтаж стен: https://mosvip-stroy.ru/vozvedenie-sten
Столбчатое основание: https://mosvip-stroy.ru/stolbchatyj_fundament
Блочное основание: https://mosvip-stroy.ru/blochnyj_fundament
Свайно-ростверковый фундамент: https://mosvip-stroy.ru/svajno-rostverkovyj_fundament
ремонт телефонов в москве
ремонт телефонов
Качественный ремонт телефонов с гарантией только у нас. Подробности на сайте https://remonttelefonov-geek.ru
Нет, я не смогу сказать Вам.
Я не про что-то нереальном, а я, блин, конкретно», [url=https://pinupcasinoofficiall777.win/]пинап казино[/url] – читает guf. Объем мирового рынка онлайн-гемблинга (от англ.
Этот топик просто бесподобен :), мне очень нравится .
Compliance with legal requirements: companies must comply with laws related to energy use, impact on environment around, [url=http://visarolls.co.uk/outstanding-quality-visa-rolls/]http://visarolls.co.uk/outstanding-quality-visa-rolls/[/url] and savings.